“…I was in my New York office in March 1966 when I received a visit from Jersey Standard’s counsel; he had come, he said, at the suggestion of the board of directors. The company had decided to change the Esso into another one, and, and for reasons he chose not to explain, the fact was to be kept in the most severe conditions of secrecy. The project was to be known as “Nugget”.
We signed a contract and I left immediately for my winter residence in Palm Springs, California.
In less than a week I found the name I wanted: Exxon, and I made seventy-six rough pencil sketches based on the word, placing the visual emphasis on the double x’s. After making photocopies for my files, I air-mailed the originals to Joseph Lovelace, then vice-president of my company in New York, whom I had selected as Nugget’s project manager.
I indicated the version of Exxon which I preferred, and it was eventually selected, adopted, and used by Jersey Standard. The sketch shown here is the original one I made in Palm Springs in March 1966.
Then a large team of Jersey Standard’s Executives started – in close collaboration with my team – the research, explorations, and so on, essential to such a major transition as a change of name and logotype for one of the world’s largest corporation. The end result of such intimate cooperation, carried out in top-secret condition, was the word Exxon.
I valued the double x for its neo-subliminal memory-retention value and also for a certain similarity to the two s’s in Esso…”
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 April 11th, 2011 March 31st, 2011
I can’t say I know a lot about digital publishing platforms, unless you consider Adobe PDF a platform, but I have seen several “cool looking” digitally published documents. It wasn’t until recently, when a friend and client of mine, was looking to digitally publish a catalog we recently designed for them that I began to really look into the options for producing a more interactive, page-turning feel kind of document. I had seen things in the past and looked at sites I knew had such publications; but most of them seemed to be produced with a piece of software and were hosted on their own server. While hosting wasn’t a big issue, price was, we weren’t looking to spend a lot, or even a little money for mediocre results, on software to produce one or two documents a year. March 16th, 2011So, what exactly is the difference between User-Centered Analysis and Usability Testing? The answer is pretty simple. Analysis is done prior to and during the design of a product and testing is done after – the evaluation of an existing design or concept. When looking at the techniques of each at a glance, the UT methods may seem like viable options for analysis but there are clear shortcomings of using Usability Testing methods for this purpose. For example, UT is reactive while UCA is proactive; it will help you define and identify what a problem may be but won’t necessarily help you know why or how to fix them. Continue reading >> March 9th, 2011
We just posted the logo for LuLu’s but the new website also launched today so you’re getting a double dose of LuLu’s. Introducing LuLu’s, Shoes & Accessories of Oxford, Mississippi. LuLu’s has been open since Fall of 2010 and has primarily been online in the social media circles and will continue to use Facebook, Twitter and Blogger as their primary sources of communication, however, today they launched their new website to compliment their current online presence. March 9th, 2011LuLu’s logo was actually completed a few months back but we’ve just completed their website so I decided to introduce it now. The owners of LuLu’s are friends of mine and they came to me this summer for ideas on a logo for a new shoe store they were opening on The Square in Oxford, Mississippi. Fortunately for me my pals already had a few ideas of their own, including font choices and color options, so all I needed to do was put their vision into a nicely crafted design reflecting the essence of the brand they were beginning to build – and within the parameters they gave me: “do whatever you want, with this in mind, and definitely not this!” February 23rd, 2011I can’t go into details now, I’m not sure what I can and can’t say but I’ll create a full post as soon as I can. Basically, this is just a funny episode involving me and a friend of mine, a major auto company, an amateur sports blog and one heck of a five minute design job. Again, full post to come but the lesson learned – The power of Brand Identity, why it works, and why businesses should be proactive in developing guidelines to protect and preserve that power. February 10th, 2011Sticky notes, ah those helpful little sheets of famous yellow paper attached to our refrigerators, stuck to our computer monitors, occasionally appearing on the bathroom mirror and basically scattered and stuck throughout random places in an effort to organize our daily routine and ultimately our lives. That little piece of paper that so effortlessly helps us organize it all and keep track of keeping track. If you use sticky notes, or more specifically Post-it notes (they stick the best), you’ve no doubt discovered more and more ways to use the little guys and you’ve probably found one way that truly redefines its original intent. I don’t use sticky notes on my fridge, on my monitor or even in the bathroom, but I have found a great use for them and it’s one I’ll always rely on. Are you working on a new sitemap or redefining a current one? Sticky Notes to the rescue! January 6th, 2011Well the New Year is upon us and I’ve been putting off the blog launch post long enough. It’s time to kick it into high gear and get rolling. As promised in December – expect our first post on the value of sticky notes in your user-centered design process to be posted soon! |
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